Graphic, Print & Apparel Design
The University Program Board (UPB) is a student-run, organization that receives the most funding from the Student Government Association than any other student group at James Madison University. Events offered include concerts, movies, speakers, novelty acts, and many more which are open to all students.
From Fall, 2018 to Spring, 2019, I was the Ad & Design Chairperson for 1 of the 5 committees, Spotlight Sounds, where I created social media and print graphics for 8 different musical artists’ concerts.
In Summer, 2019 to Spring, 2020, I was hired to be on the Executive Board as the Graphic Design Director. With this position, I was in charge of 5 design chairpersons and the overall visual branding of the organization. In addition to assisting and mentoring my chairs with their graphics, I produced marketing material of my own for the club's general events and branding purposes for Instagram, Snapchat, Facebook, Twitter, Email & Website. I also created original apparel designs for the members to purchase by working with a manufacturing company to produce the items and set up an online order.
Reach: 25,000 students/faculty, 10-500 person events, 100 members
Assets: Instagram, Twitter, & Facebook Ads, Snapchat Filters, Flyers, Posters, Buttons, Stickers, Apparel/Merch
Positions Held: Graphic Design Director, Ad & Design Chairperson
Timeline: August 2018 - May 2020
Programs Used: Adobe Photoshop, InDesign, Illustrator, Microsoft Word, Excel
Social Media Graphics
Print Marketing
Member Apparel
